From Brand Essence to the Importance and Tenets of Creating a Purposeful Brand

We have branding and marketing strategy on the table today. Tom Buday is a brand and marketing professional who spent thirty seven years at Nestle, ending his tenure as Global Head of Marketing and Consumer Communications in Switzerland, a role he held for twelve years. Tom also helps guide brands like Âme Atendre through brand essence exercises to help distill why a brand exists and what it aims to achieve.