Building a Successful Street Style Brand and the Up’s and Down’s of Being an Entrepreneur with Herbert Gracia

In our latest episode of On the Table with Ashley, we are thrilled to welcome Herbert Gracia, co-owner of the innovative street-style apparel brand, State of Flux. This episode promises to be a deep dive into the entrepreneurial journey of a dynamic individual who has harnessed passion, curiosity, and risk-taking to build and sustain a successful business.

From Roots to Rhythms: Herbert’s Journey

Herbert Gracia’s story begins with a rich tapestry of experiences, shaped by his upbringing and the various places he called home. Born and raised in Mexico City, Herbert moved to Orange County, California when he was 10. His upbringing was shaped by strong women, as his mom and grandma taught him everything he needed to know- including how to sew. This knowledge would give him the skills and confidence required to head a successful clothing grand. Moving around frequently as a child, Herbert developed a unique perspective on life and business, learning to adapt and thrive in different environments. This adaptability would later become a cornerstone of his entrepreneurial spirit.

The Birth of State of Flux

State of Flux is more than just an apparel brand; it’s a space where creativity and community converge. Co-founded in 2019, the brand embodies the essence of being in a state of constant change and adaptation—aptly reflected in its name. Herbert’s partnership with his business partner, Johnny Travis has been instrumental in navigating the complexities of running a business, especially during the unprecedented challenges brought by the COVID era.

Curiosity, Passion, and Risk: Pillars of Success

At Âme Atendre, we believe that curiosity and passion are vital to driving innovation and growth. Herbert Gracia exemplifies these values through his relentless pursuit of new ideas and his fearless approach to taking risks. In our conversation, he shares how fostering curiosity has allowed him to stay ahead of trends and continuously evolve his brand.

Giving Back to the Community

Herbert’s commitment to his community is evident in every facet of State of Flux. From creating a retail space that doubles as a workshop and photo studio to engaging with local artists and customers, Herbert ensures that his business is a hub of connection and support. Headed by two people of Mexican and African-American descent, Herbert describes the importance of his community seeing a blueprint of success that looks like them. He emphasizes that the strength of a business is not just measured by its financial success, but by the positive impact it has on the community. 

Join Us for an Inspiring Conversation

We invite you to tune into this enlightening episode of On the Table with Ashley to hear more about Herbert Gracia’s journey with State of Flux. Learn how his experiences, values, and unwavering commitment to curiosity, passion, and community have shaped his path. This episode is a celebration of entrepreneurship and the spirit of giving back, resonating deeply with the core values we hold at Ame Atendre.

Stay connected with us for more inspiring stories and insights into the world of entrepreneurship, community, and personal growth.